Client 818 Tequila (spec) Role Photographer & Art Director Scope Photography · Print · Out of Home · Experiential

The opening.

The night begins

The Idea

The opening of the bottle is the opening of the night.

A giant curved 818 Tequila billboard on a city building at night: a hand holds a red stiletto whose heel lifts the cork from an 818 Tequila Blanco bottle
01 · The StatementHero billboard · Fashion district · 8:18 PM

The Moment

At 8:18 PM, every screen opens at once.

A proposed synchronized launch. Every digital billboard in the district plays the same five-second action at the same minute, then freezes on the open bottle for the rest of the night.

♪Sound: one cork pop. No narration, no music, no copy.

02 The Story

One action, four frames.

Four illuminated 818 posters at night showing a red heel approaching, touching and lifting the cork, then the open bottle with the cork beside it

Why a sequence

A single image captures a moment. Four in a row make you wait for it. The same anticipation you feel right before a night out.

The bottle is open.
The night has begun.

Two hours later.

03 Bringing It to Life

The same city, two hours apart.

Two lit billboards on neighboring rooftops at night. Left: a hand uses a red heel to lift the cork from an 818 bottle, with a clock below reading 8:18 PM. Right: the 818 bottle rests inside the red heel beside a whole and halved lime, with a clock below reading 10:18 PM
8:18 PM

The heel opens the bottle. The night is about to begin.

10:18 PM

The bottle is dressed in the heel. The night has found its look.

04 At the Door

A black pop-up outside a club entrance at night: one lit side shows the 818 bottle inside the red heel with limes, the other a screen counting 8:18 PM, 9:18 PM, 10:18 PM, beside a red carpet and velvet ropes

A proposed pop-up outside the club, right where the night is happening. One side carries the 10:18 photograph, lit like a shop window. The other counts the evening forward: 8:18, 9:18, 10:18.

Elev8
your night.

Some things make a statement without saying a word.