The Challenge
Create a print campaign that positions 818 Tequila as a stylish choice for a night out, using distinctive imagery and playful copy to connect the brand with fashion and nightlife.
The Concept
Translate Kendall Jenner’s bold, polished, and feminine style into a visual identity for 818. Unexpected compositions pair the tequila bottle with a glossy red stiletto, connecting the brand to fashion and nightlife through playful copy and striking product photography.
