The Challenge
Make the invisible experience of stress tangible, showing how tangled thoughts can affect the mind, body, and soul, and positioning Headspace as a way to begin unraveling them.
The Ask
Create an original Headspace campaign through concept development, copywriting, art direction, and design. Bring “Unravel your mind. Unravel your body. Unravel your soul.” to life through a cohesive series of ads that use knots as a visual metaphor for mental clutter and tension.
